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In recent years, users have been undergoing a “Journey” which is far from its end. As technology allows, the users are used to run their daily lives via mobile.
In a world where technological developments cause constant “Disruption”, many industries feel threatened, and are forced to make changes at the core of their organizations in order to cope with the new situation, in which the mobile is no longer a passing trend, but an essential part of the users' lives. In fact, the mobile is a key tool in a world where we're all “Users”, and not only consumers. Organizations that will not adapt to this reality, will find themselves out of the game soon!
This year’s summit will examine the ways of coping with the new situation, and will review it through 2 aspects: technology and marketing, which will provide a better and deeper understanding of mobile users.