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Israel's largest mobile event returns for the 5th time! GO Mobile #5  will host over 1,000 executives and decision makers, who participate in order to catch up with the hottest trends and innovations of the mobile marketplace. The summit provides a unique opportunity for productive networking, as well as sharing knowledge and discussing new market strategies.

25/01/2017
08:00
Avenue. Airport City
הוספה ליומן 01/25/2017 08:00 01/25/2017 08:00 Asia/Jerusalem GO Mobile #5 Avenue. Airport City
About Meda Conferences

Israel’s leading Conferences Company with 7 years of operation in the public and private sectors. We hold over 40 conferences per year, hosting thousands of participants, in Israel and overseas.

  • 150,000 Business professionals from the corporate sector receive Meda Group's weekly newsletter
  • 500-2,000 attendees in each conference
  • 35,000 annual attendees
About The Summit

The User’s Journey is Our Race

In recent years, users have been undergoing a “Journey” which is far from its end. As technology allows, the users are used to run their daily lives via mobile.
In a world where technological developments cause constant “Disruption”, many industries feel threatened, and are forced to make changes at the core of their organizations in order to cope with the new situation, in which the mobile is no longer a passing trend, but an essential part of the users' lives. In fact, the mobile is a key tool in a world where we're all “Users”, and not only consumers. Organizations that will not adapt to this reality, will find themselves out of the game soon!

This year’s summit will examine the ways of coping with the new situation, and will review it through 2 aspects: technology and marketing, which will provide a better and deeper understanding of mobile users.

 

Who Should Attend
The summit will host over 1,000 top notch decision makers from the digital & mobile indestry
CTOs
VPs of Marketing & Business Development
Communications and Marcom managers
Senior Executives
SMB owners
Enterprise Decision Makers
 CEOs
VPs
Startup owners
Entrepreneurs
Investors
  Developers
UI/UX Designers
Digital Marketing Managers
Agenda
Our Speakers
Michael Weinberg
GM Israel, Applause
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Michael Weinberg

Michael Weinberg

GM Israel, Applause
Anat Nativ
Senior VP, Head of Marketing & Strategy Division, CAL
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Anat Nativ

Anat Nativ

Senior VP, Head of Marketing & Strategy Division, CAL

As part of her position, Nativ is responsible for marketing and formulating the company's long-term strategy. As part of the plotting out of the strategy, Nativ is entrusted with the development of the company's marketing activities, with an emphasis on channels infractures and furthering digital marketing and sales to CAL's private and business customers.

In her last position, Nativ served as V.P. Marketing for the Nu-Pharm chain, and prior to that, as the V.P. Marketing at Toys" R" Us Israel, and also served as Business Development Manager at Unilever.

Nativ holds a BA in Business Administration from Darby University, and is a graduate of Advertising and Marketing from Baruch College in New York.

Oded Salomy
General Manager of Israel, Visa Europe
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Oded Salomy

Oded Salomy

General Manager of Israel, Visa Europe

Oded Salomy leads a team that looks after Visa’s business partners in Israel, including issuers and acquirers of Visa cards, retailers, regulators, early stage technology companies and other members of the Israel tech ecosystem. His role is to bridge between stakeholders in Israel with Visa Business Units, to maintain leadership locally and to introduce new services to make Visa more efficient and productive for its client and stakeholders. Oded is critical to implementing Visa Europe’s strategy of displacing cash and checks with Visa payment methods in Israel, along with maintaining client satisfaction, innovation and partnership for growth opportunities.

As the head of Visa’s Tel Aviv Innovation Center, Oded leads engagement with early stage and other technology players with a view to identifying and working with new technologies that will impact Visa and its value chain.  In this capacity Oded also leads innovation-oriented engagement with Visa clients from multiple markets who seek innovation solutions in Tel Aviv.

Mr. Salomy is an executive with a strong history of relationship management and business development across a wide range of services and products. He has worked both in the U.S. and in Israel, and has been with Visa since 2010.

Prior to joining Visa, Oded spent eight years with high technology companies, including a startup that he founded, providing mobile payment solutions and multiple other services in taxicabs.

Having was raised in the U.S.A. and obtained his BA with honors from Harvard University.  Oded is President Emeritus of the Harvard Club of Israel, an alumni association with over 1,000 graduates.  In addition, Oded obtained his JD from the University of Pennsylvania Law School, where he was an Editor of The Law Review.

Oded is married to Keren and is the father of three children.

He is fluent in Hebrew and English.

Summit Moderator - Dror Globerman
Editor in Chief @ NEXTER & TV Presenter, channel 22
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Summit Moderator -  Dror Globerman

Summit Moderator - Dror Globerman

Editor in Chief @ NEXTER & TV Presenter, channel 22

Globerman, TV Presenter, Musician and one of Israel's leading technology and culture journalists, has served as a reporter for leading newspaper Maariv for over 10 years and as TV correspondent on Israel's top-rated Channel Two T.V. news, covering Israel's hi-tech and internet industries.

Today, Globerman is the co-host of a biweekly T.V. program on Top Rated Channel Two, and is the editor of Digital and Technology news for Mako, a leading Israeli news online website.

Globerman holds a BA in Economics and Political Science from Tel Aviv University. He spends nights performing with rock bands in Tel Aviv.

Orit Greenbaum Lipski
CMO, Microsoft Israel
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Orit Greenbaum Lipski

Orit Greenbaum Lipski

CMO, Microsoft Israel
Itamar Benedy
GM Israel, VP Strategy & Apps, glispa
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Itamar Benedy

Itamar Benedy

GM Israel, VP Strategy & Apps, glispa

Itamar Benedy is General Manager Israel, VP Strategy & Apps at glispa, a Berlin-headquartered digital company. Managing ad tech M&A activities at Market Tech, he led glispa’s acquisition, opened its Israeli office and heads it now. Also, Itamar is focused on glispa’s key partnerships, M&A, and app incubation project. Prior to glispa, he served as VP Marketing at Sport.com and Yoga.com, leading the user acquisition, monetization and analytics teams. Itamar is a frequent speaker at conferences, serves as a mentor in several incubators, and holds a BSc in Computer Science, Magna Cum Laude from IDC.

Lior Shvo
VP Clients, Universal McCann DIGITAL
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Lior Shvo

Lior Shvo

VP Clients, Universal McCann DIGITAL

Lior lives and breathes digital media in all its forms. In her 8 years working at Universal McCann Digital she has filled a variety of roles – Media Planner, Team Leader and VP Clients, her current position. In addition, Lior leads the Programmatic Buying, Analysis and BI teams.

Lior believes that today's digital marketers should lead, assist and accompany clients at every touchpoint along their customers' digital journey.

Recently, Lior was included in the ICE & Artimedia project "40 Under 40" as one of 40 young promising talents of 2016.

Ran Avidan
Co-Founder & CTO, Startapp
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Ran Avidan

Ran Avidan

Co-Founder & CTO, Startapp

Ran is StartApp's co-Founder and CTO. He is in charge of the research & product development. Previously, Ran was Director of Business Innovation Strategy at Amdocs, VP of Products at NewACT (acquired by Amdocs) and held various product and development positions in Followap (acquired by NeuStar). Ran holds a B.Sc. in information systems and an MBA from the Technion.

Uri Alon
CEO, Gulliver Group
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Uri Alon

Uri Alon

CEO, Gulliver Group
Gery Lasky
VP Marketing & Sales, Cal
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Gery Lasky

Gery Lasky

VP Marketing & Sales, Cal
Eliran Ben Yehuda
Country Manager - APAC (IL), Taboola
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Eliran Ben Yehuda

Eliran Ben Yehuda

Country Manager - APAC (IL), Taboola
Einat Orr
CTO, SimilarWeb
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Einat Orr

Einat Orr

CTO, SimilarWeb

Einat brings over 20 years of research, algorithms, and technology experience to SimilarWeb. This is Einat’s fourth time as VP R&D – she previously led technology teams at companies such as Earnix, Extreme Reality and Correlix. Einat has vast experience in scaling R&D teams and integrating agile methodologies. She has expertise in real time analysis of big data, graph analysis, learning and prediction. Einat is an engineer with a PhD in Mathematics from Tel Aviv University.

Limor Safran Seifer
Head Of Online Banking, Discount Bank
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Limor Safran Seifer

Limor Safran Seifer

Head Of Online Banking, Discount Bank
Dan Lichtenfeld
Founder & CEO, IdeoDigital
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Dan Lichtenfeld

Dan Lichtenfeld

Founder & CEO, IdeoDigital

Founder and CEO of Ideo- Digital – a fast-growing digital solutions provider working with leading enterprises in the financial sector, health care service providers, Retailers and Hi-tech companies.
Highly experienced business technology strategist and digital transformation expert, with unique experience in multi-channel digital and mobile solutions

Over 20 years of proven expertise in delivering web, mobile, self-service and customer engagement solutions
Accomplished CTO with a unique mix of business, marketing and technology skills which come together to drive success.

Specialties: Digital Transformation
Multichannel Strategy and Architecture
IT Strategy
Solution Architect
Technical and Business Troubleshooter
Pre-Sales
Technology Evangelism
Product Design

Oren Shatz
Founder & CEO, SEO Israel
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Oren Shatz

Oren Shatz

Founder & CEO, SEO Israel
Guy Hibsh
Enterprise Head of Division, Samsung
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Guy Hibsh

Guy Hibsh

Enterprise Head of Division, Samsung
Sagi Dekel-Alroi
Head of ASO, Yellowhead
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Sagi Dekel-Alroi

Sagi Dekel-Alroi

Head of ASO, Yellowhead

Sagi leads the App Store Optimization (ASO) team at yellowHEAD – a leading international online marketing agency. Sagi holds an M.A in Economics with a focus in the field of Experimental Economics.

Over the past four years, in the online marketing and academic worlds, Sagi has researched how altering the experimental environment and incentives can influence users’ behavior. Using data analysis from controlled experiments as well as other sources, Sagi and his ASO team at yellowHEAD have been investigating what makes the App Stores’ algorithms tick.

Sagi lives in Jaffa with his wife, dog, cat and son (in order of arrival…).

Ayelet Lazarovitch
Creative Director, Devsense
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Ayelet Lazarovitch

Ayelet Lazarovitch

Creative Director, Devsense

Ayelet is the Creative Director of DevSense Software House and leads the UI/UX team.

With over 15 years of experience, she specializes in designing user experiences and interfaces for leading global companies as well as for Startups.

Her background includes conceptualizing and designing technological solutions for a wide variety of sectors, ranging from responsive websites and apps through to CRMs, ERPs and advanced management systems.

Ido Iungelson
Director of Operations & Revenue, Viber
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Ido Iungelson

Ido Iungelson

Director of Operations & Revenue, Viber
Moran Haviv
VP Strategic Initiatives, Sears Israel
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Moran Haviv

Moran Haviv

VP Strategic Initiatives, Sears Israel

Moran is a pragmatic dreamer, with customer and innovation obsession.

She has 20 years of experience in the high-tech industry, in the last years she focuses on the evolution ecommerce, while retail is being disrupted by technology.

She was leading b2c2b platforms and products via mobile, web and in the last 2 years IoT, to bring magic and meet people’s needs.

In her current role Moran is looking to bring to life strategic initiations that will reshape and reinvent the shopping experience.

Moran is curious and excited from the transformation driven by technology and design which disrupt industries and creates social and environmental impact (a.ka. For Benefit companies, Double Impact companies etc)

She enjoys the rapid rafting of bringing an idea to the market and makes it tick & stick, by combining wisdom, science and art, with keen strive for excellence

Moran is in a journey to add mindfulness, compassion and Zen methods to her management tools kit.

Yosi Fleicshmann
B2B Manager, Samsung
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Yosi Fleicshmann

Yosi Fleicshmann

B2B Manager, Samsung
Ariel Yosefi
Partner, Co-Head of Technology & Regulation Department, HFN
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Ariel Yosefi

Ariel Yosefi

Partner, Co-Head of Technology & Regulation Department, HFN

Ariel Yosefi co-heads HFN's Technology & Regulation Department. He is highly regarded for his prominent global practice and experience advising startups, multi-national companies, mobile app and software developers, internet vendors and disruptive technologies, on various technology compliance, regulatory and commercial matters.

Ariel's multi-disciplinary expertise covers numerous areas, including Adtech and online advertising, telemarketing and e-marketing, quality media and traffic; content, social networks and User Generated Content platforms; monetization; mobile and other app marketplaces; Insurance Technology; Health Technology; Financial Technology; Cybersecurity; Internet of Things; computer and software protection; e-Commerce; privacy and data protection.

Ariel has unique experience with the increasing volume of related regulations, enforcement actions and legislative trends across a myriad of jurisdictions, as well as with the industry's best practices and leading self-regulatory guidelines.

Education

  • The Hebrew University of Jerusalem, L.L.M, 2010
  • The Hebrew University of Jerusalem, L.L.B, 2005
Hadas Grossman-Ella
CEO, MINT - Brand Utility House, Publicis Group
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Hadas Grossman-Ella

Hadas Grossman-Ella

CEO, MINT - Brand Utility House, Publicis Group

MINT – Marketing Innovation Technology

Brand Utility House

Publicis Group

MINT is a premium software house and also part of the biggest advertising agency.

We combine technology, creative, consumer insights, brand strategy and innovation to define a tailor made product for the client, based on the technology best practice.

About me:

I am a hands on manager with high technical abilities and deep understanding of business needs.

I'v been working with large scale corporations for over 15 years, for example: Strauss, Super-pharm, Isracard, Bank Hapoalim, etc.

I have a vast experience in managing R&D Development Teams and complex Technical Clients projects related to high profiled escalations.

Currently I'm the CEO of an entity called MINT (Marketing Innovation Technology) within the framework of the Publicis Group.

Yaron Kopel
Founder, Meet in Place
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Yaron Kopel

Yaron Kopel

Founder, Meet in Place

Yaron Kopel lives in the junction cross of Innovation, design and user experience.
Yaron is a serial entreprenuer that has created ZER4U as well as other ventures both in Israel and the US.
IN 2013 Yaron has led SodaStream ITL as it’s Chief Innovation & products officer to be chosen by Fast Company as one of the 50 most innovative companies in the world.

Roi Hermoni
Global Business Development Manager, Cisco Jasper
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Roi Hermoni

Roi Hermoni

Global Business Development Manager, Cisco Jasper

With over 15 years in the industry in various positions like system engineering / sales management and business development. Working with the top leading Enterprises in the world on IoT solutions for this business challenges.

Ruth Polachek
Entrepreneur
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Ruth Polachek

Ruth Polachek

Entrepreneur

Ms. Polachek was named as one of Israel's 100 most influential persons in the Israeli Tech Industry by GeekTime: http://www.geektime.com/2015/12/21/the-100-most-influential-people-in-israeli-hi-tech-in-2015/
And previously was named one of Israel's 40 under 40 promising youngsters by TheMarker:
http://www.themarker.com/career/1.512750

Ms. Polachek has been leading teams, companies and organizations for over 15 years; With over 10 years as CEO and founder of tech startups, developing data intensive web, mobile, financial and social apps, with millions of users worldwide.

Polachek is currently CEO and Co-Founder of a new FinTech venture.
Earlier in her career, Ms. Polachek was Head of the Citibank Startup Accelerator, a proprietary equities trader on Wall Street and an investment banker working on M&As and IPOs of technology companies at Lehman Brothers.

Ms. Polachek is the Chairwoman and Founder of she codes; (she-codes.org), the community of Israeli female software developers, with multiple daily activities across Israel in tech companies and Universities, and thousands of participants. Polachek set the goal for she codes; to have 50% female software developers in the tech industry within a decade. Polachek won the prestigious Rappaport award for groundbreaking early stage female pioneering social change entrepreneurship.

Matty Mariansky
Co-founder, VP Product, Meekan
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Matty Mariansky

Matty Mariansky

Co-founder, VP Product, Meekan

Matty Mariansky cofounded and is the product designer at Meekan in Tel Aviv. Meekan is a scheduling assistant chatbot, used daily by tens of thousands business teams around the world to arrange meetings and manage calendars. Matty has designed everything from slot machines to financial news sites, and invented the “traffic light” system for smart, effortless casual wear. He, for one, welcomes our robot overlords.

Nir Waysbort
VP Products & Data, Playbuzz
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Nir Waysbort

Nir Waysbort

VP Products & Data, Playbuzz

Dr. Nir Waysbort is VP of Products and Data at Playbuzz where he oversees the ideation and building of new technology, the UX studio and the company's data offerings. Prior to this role, he served in several executive product and marketing capacities, including VP of Products at Gett and Director of Growth at eToro. Nir holds a PhD from the Weizmann Institute and an MBA from the Recanati School of Business in Tel Aviv.

 

Ami Halfon
Founder & CEO, Positive-Apps
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Ami Halfon

Ami Halfon

Founder & CEO, Positive-Apps
Ron Yaniv
CMO, ZIGIT
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Ron Yaniv

Ron Yaniv

CMO, ZIGIT
Andrius Minkevicius
United-Perfectum EU Sales Director
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Andrius Minkevicius

Andrius Minkevicius

United-Perfectum EU Sales Director

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Jon Burg
Head of Product Marketing Manager, AppsFlyer
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Jon Burg

Jon Burg

Head of Product Marketing Manager, AppsFlyer
Shay Rosen
Head of Strategic Consulting & UX, Realcommerce
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Shay Rosen

Shay Rosen

Head of Strategic Consulting & UX, Realcommerce

Digital Strategist, Mobile Evangelist, UX fanatic, Eternal optimist.

Lives, dreams and speaks about creating innovative digital products that transform organizations and business models.

Robert Priscu
VP Business Development, Zemingo Group
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Robert Priscu

Robert Priscu

VP Business Development, Zemingo Group
Hadar Tirosh
Head of UX, NGSOFT
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Hadar Tirosh

Hadar Tirosh

Head of UX, NGSOFT
Slava Girin
Founder & CEO, EGO
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Slava Girin

Slava Girin

Founder & CEO, EGO

Slava Girin is a founder and CEO of EGO Digital, an innovative full-service digital agency, located in Tel-Aviv. Slava’s professional life is filled with passion and remarkable discoveries in the fields of advanced web development, artificial intelligence, and big data analytics. He is successfully leading a team of high performance professionals – UX and UI designers, web and content developers, copywriters, project managers and digital marketers.

Ariel Barzily
Founder & CEO, TooTouch Games
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Ariel Barzily

Ariel Barzily

Founder & CEO, TooTouch Games
Summit's Venue

AVENUE Convention Center & Events
Hasharon 1 st, Airport City

Contact us

Sponsorship & Content

Michal David, Conference Manager

+972-54-7378249  |  michal.david@meda-group.co.il

 Tickets & Registration

*6862  | nechamah@meda-group.co.il