Over the past years we said goodbye to the desktop (GO Mobile #2), set the smartphone as the new ruler (GO Mobile #3), talked about how everything will be connected (GO Mobile #4), followed the user's journey (GO Mobile #5) and discussed the synergy between marketing with technology (GO Mobile #6). After all that, it's now clear to everyone that the word 'mobile' doesn't necessarily refer to a smartphone, but to the connection of almost everything to the digital world.
The New Connected World we live in poses numerous challenges to the business sector, forcing it to stay up-to-date, innovative and faster than ever before. Digital transformation processes continue to expand on all levels of almost every organization as more and more organizations understand that the core of the competition is the digital arena, which the Mobile sector is an inseparable part of it.
In a world where we are all users, the mobile is without a doubt the central tool of any marketing and sales strategy and customer experience.
The mobile serves users as a tool through which they manage their entire life routine – finding relevant content, making comparisons, sharing the process and eventually – purchasing. At the same time, the users, going on this journey, expect to enjoy the easiest and most comfortable experience.
This New Connected World with its rapid pace of technological changes, causes many industries to feel threatened. These industries understand that in order to meet the demands of the new market they must achieve a relative advantage, which can no longer rely on standard information systems.
In the Summit we will explore various ways of coping with the New Connected World. We will meet the user on two central fronts: Technology and Marketing, in order to help companies better understand mobile consumers and maximize their capabilities in this rapidly growing sector.
Gal Morag, Mobile Apps Consultant, Google
Gal is a mobile apps consultant at Google. She earned her dual B.A in Computer Science and Business from Brandeis University in Boston. Before Google, Gal was involved in the nonprofit and start-up worlds, both in Israel and the US. She is currently located at the Google Dublin Headquarters, helping businesses in the Israeli and UK markets to improve their app monetization strategy.
I am honoured to be given the opportunity to participate in the most inspiring and innovative software projects and to speak at the world greatest events.
I’m running Globalbit – a team of High Class professionals, that are, like me, obsessed with the creation of the most influential products that are defining our future.
More than 200 million people worldwide use mobile apps and web sites that were created in Globalbit.
We work both with startups and enterprises. We created the first versions of Moovit, a single app that changed forever how people commute. Together with Pfizer and Johnson&Johnson we work on products that many of us will use in several years from now.
My mission is to make emerging technologies available for everybody.
I share my knowledge and experience at large and medium scale events (English, Hebrew, Russian) and consult both corporate senior management and startups on their way to success.
Dr. Daniel Yellin received the B.Sc. and M.Sc. degrees in electrical engineering from the Technion – Israel Institute of Technology, Haifa, in 1988 and 1990, respectively, and the Ph.D. degree from Tel-Aviv University, Israel, in 1995. He then spent one year as a visiting researcher at the University of California, Davis in the US, following which he joined DSPC (a company that was later acquired by Intel), where he served in various leading R&D positions. From 2003 to 2004 he served as the chief technologist of Intel’s analog and RF organization, and from 2004 to 2006 he was the chief scientist of the cellular & hand-held group. From 2007-2014 he was a senior director at Marvell semiconductors responsible for developing the company’s Cellular MODEM technology. In 2014 he co-founded Tensera together with Prof. E. Weinstein, Prof M. Feder and Dr. O. Shalvi, where he now serves as the CEO. Dr. Yellin is the author of more than twenty conference & journal papers, more than fifty international patents and is a senior member of the IEEE.