Over the past few years, the SMART World is present in almost every aspect of life. It started from the smartphones that came into our lives more than a decade ago and changed them end-to-end, and continued with smart transport, smart cities, smart home, smart TV and more.
In the new SMART World, the customer runs his life through the Mobile. In an era where we are all "SMART Customers", Mobile is undoubtedly the key factor of any marketing & sales strategy and customer experience.
The SMART Customer uses the mobile in any decision making: searching relevant content, making comparisons, sharing via social and eventually – purchasing.
The users, going on this journey, expect to enjoy the easiest and most comfortable experience.
The SMART World poses numerous challenges to the business sector, forcing it to stay up-to-date, innovative and faster than ever before. Changing business models and emerging trends, as well as digital transformation, processes continue to expand on all levels of almost every organization as more and more companies understand that the core of the competition is the digital arena, which the Mobile sector is an inseparable part of it.
Due to all the changes and evolutions, GO Mobile 2019 summit will be held under the main theme –
SMART World. SMART People!
and will focus on mobile as the enabler & connector of new processes and technologies to enterprise customers.
Aya is the Head of Fiverr Pro and AND Co from Fiverr. Fiverr Pro is the platform’s premium offering for small businesses. All talent on Fiverr Pro have been verified and hand vetted for stellar quality and service. AND Co from Fiverr is an application that freelancers can you use to run their business. From proposals to payments, it takes care of everything they need on the backend so they can focus on the work they love.
Before Fiverr, Aya was the Director of Commercial and Partner Marketing at Playbuzz, and prior to that she worked for Google for 7 years. Aya joined Google in London, where, for 5 years, she worked as a Business Development Manager for YouTube, focusing on Strategic Partnerships with content owners. She was also in charge for the launch of Google Play in EMEA. After relocating back to Israel, she spent 2 years as a Sales Manager for the Gaming sector in Tel Aviv. Aya has an MBA from London Business School and a BA from Tel Aviv University in Economics and Media studies.
I am honoured to be given the opportunity to participate in the most inspiring and innovative software projects and to speak at the world greatest events.
I’m running Globalbit – a team of High Class professionals, that are, like me, obsessed with the creation of the most influential products that are defining our future.
More than 200 million people worldwide use mobile apps and web sites that were created in Globalbit.
We work both with startups and enterprises. We created the first versions of Moovit, a single app that changed forever how people commute. Together with Pfizer and Johnson&Johnson we work on products that many of us will use in several years from now.
My mission is to make emerging technologies available for everybody.
I share my knowledge and experience at large and medium scale events (English, Hebrew, Russian) and consult both corporate senior management and startups on their way to success.