About GO Mobile #7

The New Connected World we live in poses numerous challenges to the business sector, forcing it to stay up-to-date, innovative and faster than ever before. Digital transformation processes continue to expand on all levels of almost every organization as more and more organizations understand that the core of the competition is the digital arena, which the Mobile sector is an inseparable part of it. 

In a world where we are all users, the mobile is without a doubt the central tool of any marketing and sales strategy and customer experience.

The mobile serves users as a tool through which they manage their entire life routine – finding relevant content, making comparisons, sharing the process and eventually – purchasing. At the same time, the users, going on this journey, expect to enjoy the easiest and most comfortable experience.

This New Connected World with its rapid pace of technological changes, causes many industries to feel threatened. These industries understand that in order to meet the demands of the new market they must achieve a relative advantage, which can no longer rely on standard information systems.

In the Summit we will explore various ways of coping with the New Connected World. We will meet the user on two central fronts: Technology and Marketing, in order to help companies better understand mobile consumers and maximize their capabilities in this rapidly growing sector.