Over the past few years, the SMART World is present in almost every aspect of life. It started from the smartphones that came into our lives more than a decade ago and changed them end-to-end, and continued with smart transport, smart cities, smart home, smart TV and more.
In the new SMART World, the customer runs his life through the Mobile. In an era where we are all "SMART Customers", Mobile is undoubtedly the key factor of any marketing & sales strategy and customer experience.
The SMART Customer uses the mobile in any decision making: searching relevant content, making comparisons, sharing via social and eventually – purchasing.
The users, going on this journey, expect to enjoy the easiest and most comfortable experience.
The SMART World poses numerous challenges to the business sector, forcing it to stay up-to-date, innovative and faster than ever before. Changing business models and emerging trends, as well as digital transformation, processes continue to expand on all levels of almost every organization as more and more companies understand that the core of the competition is the digital arena, which the Mobile sector is an inseparable part of it.
Due to all the changes and evolutions, GO Mobile 2019 summit will be held under the main theme –
SMART World. SMART People!
and will focus on mobile as the enabler & connector of new processes and technologies to enterprise customers.