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GO Mobile #7

19/11/2018
15:00 - 08:00
Avenue, Airport City

About GO Mobile #7

Israel's largest Mobile summit of the year is returning for the 7th time!

Over the past years we said goodbye to the desktop (GO Mobile #2), set the smartphone as the new ruler (GO Mobile #3), talked about how everything will be connected (GO Mobile #4), followed the user's journey (GO Mobile #5) and discussed the synergy between marketing with technology (GO Mobile #6). After all that, it's now clear to everyone that the word 'mobile' doesn't necessarily refer to a smartphone, but to the connection of almost everything to the digital world.  

The New Connected World we live in poses numerous challenges to the business sector, forcing it to stay up-to-date, innovative and faster than ever before. Digital transformation processes continue to expand on all levels of almost every organization as more and more organizations understand that the core of the competition is the digital arena, which the Mobile sector is an inseparable part of it. 

In a world where we are all users, the mobile is without a doubt the central tool of any marketing and sales strategy and customer experience.

The mobile serves users as a tool through which they manage their entire life routine – finding relevant content, making comparisons, sharing the process and eventually – purchasing. At the same time, the users, going on this journey, expect to enjoy the easiest and most comfortable experience.

This New Connected World with its rapid pace of technological changes, causes many industries to feel threatened. These industries understand that in order to meet the demands of the new market they must achieve a relative advantage, which can no longer rely on standard information systems.

In the Summit we will explore various ways of coping with the New Connected World. We will meet the user on two central fronts: Technology and Marketing, in order to help companies better understand mobile consumers and maximize their capabilities in this rapidly growing sector.

Agenda
Meet the A-team: Our Speakers
Gal Morag
Mobile Apps Consultant, Google
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Gal Morag

Gal Morag

Mobile Apps Consultant, Google

Gal Morag, Mobile Apps Consultant, Google

Gal is a mobile apps consultant at Google. She earned her dual B.A in Computer Science and Business from Brandeis University in Boston. Before Google, Gal was involved in the nonprofit and start-up worlds, both in Israel and the US. She is currently located at the Google Dublin Headquarters, helping businesses in the Israeli and UK markets to improve their app monetization strategy.

Shay Rosen
Head of Strategic Consulting, Realcommerce
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Shay Rosen

Shay Rosen

Head of Strategic Consulting, Realcommerce
Efrat Sela Itamar
Founder & CEO, LEADERS.IL
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Efrat Sela Itamar

Efrat Sela Itamar

Founder & CEO, LEADERS.IL
Yaniv Rivlin
General Manager, Bird
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Yaniv Rivlin

Yaniv Rivlin

General Manager, Bird
Amir Weiss
CEO, UM Digital
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Amir Weiss

Amir Weiss

CEO, UM Digital
Mark Granot
VP, GM Israel, Applause
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Mark Granot

Mark Granot

VP, GM Israel, Applause
Gali Taub-Sarig
Head of Marketing, Gett
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Gali Taub-Sarig

Gali Taub-Sarig

Head of Marketing, Gett
Maytal Shiran Harel
CMO, בנק לאומי
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Maytal Shiran Harel

Maytal Shiran Harel

CMO, בנק לאומי
Nadav Borenstein
Journalist, TV Host
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Nadav Borenstein

Nadav Borenstein

Journalist, TV Host
Or Fialkov
CEO, Fialkov Digital
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Or Fialkov

Or Fialkov

CEO, Fialkov Digital
Nati Amsterdam
Senior Director of Business Devolopment,Nvidia
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Nati Amsterdam

Nati Amsterdam

Senior Director of Business Devolopment,Nvidia
Gali Konky
Head of Business Unit, LivePerson
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Gali Konky

Gali Konky

Head of Business Unit, LivePerson
Dror Ganot
CEO, ADIO
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Dror Ganot

Dror Ganot

CEO, ADIO
Sagi Keen
VP & COO, ANIMATAD
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Sagi Keen

Sagi Keen

VP & COO, ANIMATAD
Danny cohn
Head of Strategy, EY
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Danny cohn

Danny cohn

Head of Strategy, EY
Vadim Fainshtein
CEO, GlobalBit
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Vadim Fainshtein

Vadim Fainshtein

CEO, GlobalBit

I am honoured to be given the opportunity to participate in the most inspiring and innovative software projects and to speak at the world greatest events.

I’m running Globalbit – a team of High Class professionals, that are, like me, obsessed with the creation of the most influential products that are defining our future.
More than 200 million people worldwide use mobile apps and web sites that were created in Globalbit.

We work both with startups and enterprises. We created the first versions of Moovit, a single app that changed forever how people commute. Together with Pfizer and Johnson&Johnson we work on products that many of us will use in several years from now.

My mission is to make emerging technologies available for everybody.

I share my knowledge and experience at large and medium scale events (English, Hebrew, Russian) and consult both corporate senior management and startups on their way to success.

Maya Salev
CDO, פתאל
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Maya Salev

Maya Salev

CDO, פתאל
Dana Pollack-Olsher
Strategy and Marketing Director, פז / yellow
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Dana Pollack-Olsher

Dana Pollack-Olsher

Strategy and Marketing Director, פז / yellow
Dorel Ishai
CEO, AnyAPP
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Dorel Ishai

Dorel Ishai

CEO, AnyAPP
Omri Argaman
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Omri Argaman

Omri Argaman

Ron Yaniv
CMO, ZIGIT
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Ron Yaniv

Ron Yaniv

CMO, ZIGIT
Daniel Yellin
CEO & CO-Founder, Tensera
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Daniel Yellin

Daniel Yellin

CEO & CO-Founder, Tensera

Dr. Daniel Yellin received the B.Sc. and M.Sc. degrees in electrical engineering from the Technion – Israel Institute of Technology, Haifa, in 1988 and 1990, respectively, and the Ph.D. degree from Tel-Aviv University, Israel, in 1995. He then spent one year as a visiting researcher at the University of California, Davis in the US, following which he joined DSPC (a company that was later acquired by Intel), where he served in various leading R&D positions. From 2003 to 2004 he served as the chief technologist of Intel’s analog and RF organization, and from 2004 to 2006 he was the chief scientist of the cellular & hand-held group. From 2007-2014 he was a senior director at Marvell semiconductors responsible for developing the company’s Cellular MODEM technology. In 2014 he co-founded Tensera together with Prof. E. Weinstein, Prof M. Feder and Dr. O. Shalvi, where he now serves as the CEO. Dr. Yellin is the author of more than twenty conference & journal papers, more than fifty international patents and is a senior member of the IEEE.

Ruthie Margalit
Founder & CEO, Membit
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Ruthie Margalit

Ruthie Margalit

Founder & CEO, Membit
Danny Atsmon
CEO & Founder, Cognata
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Danny Atsmon

Danny Atsmon

CEO & Founder, Cognata
Asaf Bar -Or
CO-Founder & UX/UI Expert, PitangoUX
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Asaf Bar -Or

Asaf Bar -Or

CO-Founder & UX/UI Expert, PitangoUX
Eduard Mitelman
Senior Manager, Head of AutoCAD Mobile, Autodesk
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Eduard Mitelman

Eduard Mitelman

Senior Manager, Head of AutoCAD Mobile, Autodesk