Over the past years we said goodbye to the desktop (GO Mobile #2), set the smartphone as the new ruler (GO Mobile #3), talked about how everything will be connected (GO Mobile #4) and followed the user's journey (GO Mobile #5). After all that, it's now clear to everyone that the word 'mobile' doesn't necessarily refer to a smartphone, but to the connection of almost everything to the digital world.
The connected world we live in, is putting up challenges to the business sector, forcing it to stay up-to-date, innovative and more digital than ever. Many companies are going through a digital transformation, making the marketing and IT teams to work in a synergy in order to complete the process.
The IoT keeps sweeping more and more companies, and is now a main field in the mobile sector. If at the beginning there were those who said that it is just a buzzword, today everyone knows that the IoT is here to stay.
In a world where the mobile is a significant tool to increase sales and profitability, the user, who is searching, comparing and purchasing through it, is expecting it to get him the easiest and most convenient experience. GO Mobile summit will feature innovative technologies and smart marketing tools, which are meant to maximize mobile performance.
Avenue Convention Center & Events
Hasharon 1 st. Airport City