Over the past years we said goodbye to the desktop (GO Mobile #2), set the smartphone as the new ruler (GO Mobile #3), talked about how everything will be connected (GO Mobile #4) and followed the user's journey (GO Mobile #5). After all that, it's now clear to everyone that the word 'mobile' doesn't necessarily refer to a smartphone, but to the connection of almost everything to the digital world.
The connected world we live in, is putting up challenges to the business sector, forcing it to stay up-to-date, innovative and more digital than ever. Many companies are going through a digital transformation, making the marketing and IT teams to work in a synergy in order to complete the process.
The IoT keeps sweeping more and more companies, and is now a main field in the mobile sector. If at the beginning there were those who said that it is just a buzzword, today everyone knows that the IoT is here to stay.
In a world where the mobile is a significant tool to increase sales and profitability, the user, who is searching, comparing and purchasing through it, is expecting it to get him the easiest and most convenient experience. GO Mobile summit will feature innovative technologies and smart marketing tools, which are meant to maximize mobile performance.
Inbal Lavi leads Webpals Systems as the company’s CEO since January 2014 and heads Webpals group, including Webpals Systems, Dau-Up-CliksMob and MarMar Media since August 2015. She is a result-driven leader with over 13 years' experience in the online marketing industry. Inbal has a diverse background and expertise in marketing strategy, operations and P&L management, including heading the 888 poker business from December 2011 to January 2014.
She holds a B.Sc. and an M.Sc. with honors in industrial Engineering from Tel-Aviv University, Israel.
*Photo credit: Lior Kson
Shimrit has over 13 years of research experience in computer networks, network security and cryptography. In addition to her position at Secret Double Octopus, Shimrit is a senior lecturer at the Software Engineering Department, the Azrieli College of Engineering (JCE). Shimrit was a researcher at Check Point and a consultant for Marvell Semiconductor. She holds a M.Sc. and Ph.D. in Computer Science, both from the Hebrew University of Jerusalem. She was also a postdoctoral researcher both at the Interdisciplinary Center, Herzliya, and later at Ben-Gurion University where the idea of the company was born.
Shimrit was recently selected as one of the feminine leading entrepreneurs 2017 by "Lady Globes"
Visit SDO website: https://doubleoctopus.com/
Over 14 years' experience in the marketing and advertising world, 8 of them in the B2C worlds (Retail and FMCG), establishing and managing data platforms and e-Commerce sites.
Today, working at Microsoft MEA, leading the marketing plan for Digital Transformation solutions in the region.
Professional lecturer and Data Marketing course manager in the Digitalent Institute for digital professions.
Chosen as one of the influencers in digital for 2017 by the Israeli Digital Association.
Advocate for change, innovation fan and in a state of constant learning.
Believes in technology as an enabler to achieving amazing things.
Noa Ohayon Bab, Noa is in charge of communities dev at Colu, a platform for creating local currencies and building local economies based on blockchain technology. Noa is also the founder of a leading career initiative in Israel (the largest of its kind in Israel). Community and growth hacking specialist. Educator. Optimistic.
Raanan Eran is the founder and CEO at FORTVISION. Prior to founding FORTVISION in 2015, Raanan managed BI department in several companies. Raanan severed as head of development and research team in IDF, Intelligence, 8200. Raanan holds M.Sc. in faculty of Industrial Engineering and Management from the Technion and BA in Economics and Business and LLB in law.
With a background as an Architect, Urban planner and INSEAD MBA graduate, Tzachi combines a solid analytical approach with creative thinking abilities, to create value at the intersection of Strategy, Technology and Design.
Tzachi currently leads the strategy team at Designit TLV which includes experts in the fields of Design research, Service design and Business Design.
Designit is a global strategic design firm making innovation happen for the world’s most ambitious companies. With over 500 employees across 14 global offices, Designit creates products, services and experiences for Fortune 500 companies.